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Use Interesting Places, People, and Situations to Attract Attention to a...
One of my specialties is writing and producing feature stories for the web, print, and TV that show a product or service in a unique place or situation, or used by a unique person or organization. The...
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UPDATE: Embrace Life wins International NY Festivals Award
Winner of an International NY Festivals Award Embrace Life, a YouTube phenomenon that went viral with over 12 million views, has just won a NY Festivals International Advertising Award. It’s well...
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The Little Secret Outside Marketing, PR and Ad Agencies Don’t Want You to Know
I’ve had in-house marketing and PR agencies at IBM, Motorola, and Pulte Homes. I’ve always found that the cost of an in-house agency is about 1/3 of the cost of using an outside agency. I operate...
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